AI IS YOUR LATEST EMAIL MARKETING ASSET: KNOW OTHER IMPACTFUL TRENDS IN 2019 Interactive emails – They will instantly speak up for themselves. Likewise, subscribers will click from the email to shop and make a purchase. Although it sounds far fetched, the situation will become a reality with new emerging technologies before this year ends. Impressive design element – As content gets dynamic, so will the design for navigation. The use of machine learning will make content more communicative. The dark mode will become active with many users. Live content will become a reality – Information will be simplified for consumption and call to action. Templates, modules, snippets, and automated systems will provide a richer subscriber experience. Accessibility to the disabled, blind and others will be possible with AI. Rate and review, surveys and response forms online will be simpler. Marketers will have to devise ways to streamline the forms to be filled. Artificial Intelligence is already a buzzword for the utilization of live content. Amplified usage of GIFs or CSS animation makes messages more attractive to read. Implementation of uniform design for releasing emails and information on other channels makes the marketing effort far more receptive to audiences across different segments. Accelerated mobile pages (AMP) and PWA (Progressive Web Apps) will determine the popularity of the content being sent. Increase in video platforms via emails is essential for marketers for future engagement with current and existing subscribers. https://mail-prospects.com